1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.
Cookies typically contain:
- The name of the server that placed the cookie
- An expiration date (some cookies only last for your browsing session)
- A unique identifier (a randomly generated number)
- Additional data specific to the cookie's purpose
Similar technologies include web beacons (also called pixel tags or clear GIFs), local storage, session storage, and software development kits (SDKs). For simplicity, we refer to all of these technologies as "cookies" in this policy.
2. Why We Use Cookies
We use cookies for several important purposes:
- Essential Website Functionality: To enable basic features like page navigation, secure area access, and form submission
- Performance and Analytics: To understand how visitors use our website so we can improve it
- Functionality and Personalisation: To remember your preferences and provide enhanced features
- Customer Support: To enable live chat functionality and provide better support experiences
- Security: To protect our website and users from malicious activity
- Marketing: To deliver relevant content and measure the effectiveness of our marketing campaigns
3. Types of Cookies
3.1 First-Party vs Third-Party Cookies
First-party cookies are set directly by us when you visit our website. We control these cookies and the data they collect.
Third-party cookies are set by other organisations whose services we use on our website (such as analytics providers, chat tools, or advertising networks). These organisations may use the data collected for their own purposes.
3.2 Session vs Persistent Cookies
Session cookies are temporary and are deleted when you close your browser. They help us track your journey through our website during a single browsing session.
Persistent cookies remain on your device for a set period (or until you delete them). They help us recognise you as a returning visitor and remember your preferences across multiple visits.
4. Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for our website to function properly. Without these cookies, services you have requested (such as accessing secure areas or submitting forms) cannot be provided. These cookies do not gather information about you for marketing purposes.
We use strictly necessary cookies for:
- Security and authentication
- Load balancing and routing
- Maintaining your preferences during a session
- Detecting and preventing fraud
- Cookie consent management
Legal basis: These cookies are necessary for the performance of our website and the services you request. Under UK and EU law, we do not need your consent to use these cookies.
4.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often, how long visitors stay on pages, and whether they experience errors. All information collected is aggregated and anonymous.
We use performance cookies to:
- Understand which content is most popular
- Improve our website's performance and user experience
- Identify and fix technical issues
- Test different versions of pages to see which works better
Legal basis: We use these cookies based on your consent (where required) or our legitimate interest in improving our services.
4.3 Functionality Cookies
These cookies allow our website to remember choices you make (such as your language preference or region) and provide enhanced, personalised features.
We use functionality cookies to:
- Remember your preferences and settings
- Provide chat support functionality
- Remember if you've previously visited our website
- Enable social media features (if applicable)
Legal basis: We use these cookies based on your consent or our legitimate interest in providing you with better functionality.
4.4 Marketing and Targeting Cookies
These cookies track your browsing activity to deliver advertisements that are relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of marketing campaigns.
We use marketing cookies to:
- Deliver relevant advertisements based on your interests
- Limit how many times you see the same advertisement
- Measure the effectiveness of our marketing campaigns
- Track conversions and user journeys
Legal basis: We only use marketing cookies with your explicit consent. You can withdraw your consent at any time by adjusting your cookie preferences.
5. Specific Cookies We Use
Below is a detailed list of the specific cookies used on our website. Please note that this list may change as we update our services. We recommend checking this policy regularly for updates.
Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|
| __cf_bm | Cloudflare | Bot management and security | Persistent | 30 minutes |
| cf_clearance | Cloudflare | Security challenge clearance | Persistent | 1 year |
| _cfuvid | Cloudflare | Rate limiting and session management | Session | Session |
Functionality Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|
| intercom-* | Intercom | Live chat and customer support functionality | Persistent | 9 months |
| intercom-session-* | Intercom | Maintains chat session state | Session | 1 week |
| intercom-device-id-* | Intercom | Identifies device for chat continuity | Persistent | 9 months |
Performance and Analytics Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|
| _ga | Google Analytics | Distinguishes unique users | Persistent | 2 years |
| _gid | Google Analytics | Distinguishes users for 24 hours | Persistent | 24 hours |
| _gat | Google Analytics | Throttles request rate | Persistent | 1 minute |
Note: The specific cookie names may vary, especially for third-party services. Some cookies use wildcards (*) to represent variable portions of the cookie name (such as account IDs or session identifiers).
6. Third-Party Cookies
We use services from trusted third-party providers who may set cookies on your device. These providers have their own privacy and cookie policies, which we encourage you to review.
6.1 Intercom
We use Intercom to provide live chat support and customer communication. Intercom sets cookies to:
- Enable the chat widget functionality
- Remember your conversation history
- Identify you across different devices
- Track product usage for better support
Learn more: Intercom Cookie Policy
6.2 Cal.com
We use Cal.com for scheduling demos and meetings. Cal.com may set cookies to:
- Remember your booking preferences
- Maintain your scheduling session
- Prevent duplicate bookings
Learn more: Cal.com Privacy Policy
6.3 Cloudflare
Our website is hosted on Cloudflare's infrastructure. Cloudflare sets cookies to:
- Protect against malicious activity and DDoS attacks
- Route traffic efficiently
- Apply security settings
- Manage rate limiting
Learn more: Cloudflare Cookie Policy
6.4 Google Fonts
We use Google Fonts to load custom typography. While Google Fonts primarily loads font files, Google may collect certain information such as:
- Font usage statistics
- IP addresses (for rate limiting)
- Referrer information
Learn more: Google Privacy Policy
7. How to Manage Cookies
You have several options for managing cookies on your device. Please note that disabling certain cookies may affect the functionality of our website.
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View which cookies have been set and delete them individually
- Block third-party cookies
- Block all cookies from specific websites
- Block all cookies
- Delete all cookies when you close your browser
7.2 Browser-Specific Instructions
Google Chrome
- Click the three dots menu in the top-right corner
- Select "Settings" → "Privacy and security" → "Cookies and other site data"
- Choose your preferred cookie settings
Chrome cookie settings guide
Mozilla Firefox
- Click the three lines menu in the top-right corner
- Select "Settings" → "Privacy & Security"
- Under "Cookies and Site Data," adjust your settings
Firefox cookie settings guide
Microsoft Edge
- Click the three dots menu in the top-right corner
- Select "Settings" → "Cookies and site permissions" → "Cookies and site data"
- Manage your cookie settings
Edge cookie settings guide
7.3 Mobile Devices
iOS (iPhone/iPad)
- Go to "Settings" → "Safari"
- Scroll down to "Privacy & Security"
- Adjust "Block All Cookies" and other privacy settings
Android
- Open Chrome browser
- Tap the three dots menu → "Settings" → "Site settings" → "Cookies"
- Adjust your cookie preferences
7.4 Third-Party Opt-Out Tools
You can also use industry opt-out tools:
8. Impact of Disabling Cookies
If you choose to disable cookies, you may not be able to access certain features of our website or experience reduced functionality. Specifically:
Disabling Strictly Necessary Cookies
- You may not be able to submit forms or access secure areas
- Security features may not work properly
- The website may not load correctly
Disabling Functionality Cookies
- Live chat support will not be available
- Your preferences will not be remembered
- You may need to re-enter information on each visit
Disabling Performance Cookies
- We won't be able to improve the website based on usage data
- Technical issues may take longer to identify and fix
Disabling Marketing Cookies
- You will still see advertisements, but they may be less relevant to you
- You may see the same advertisement multiple times
9. Other Tracking Technologies
Web Beacons
Web beacons (also called pixel tags or clear GIFs) are tiny graphics with unique identifiers that function similarly to cookies. Unlike cookies, which are stored on your device, web beacons are embedded invisibly on web pages or emails. We may use web beacons to track email open rates and user engagement with our content.
Local Storage
Local storage is a technology that allows websites to store data locally within your browser. Unlike cookies, local storage data persists until explicitly deleted and is not transmitted to the server with every request. We may use local storage to improve performance and user experience.
Session Storage
Session storage is similar to local storage but data is cleared when you close your browser tab. We may use session storage to maintain state during your browsing session.
SDKs (Software Development Kits)
We may use third-party SDKs in our applications that collect information about how you interact with our services. These SDKs may use cookies and other tracking technologies as described in this policy.
10. Do Not Track Signals
Some web browsers offer a "Do Not Track" (DNT) signal that requests websites not to track your browsing activity. Currently, there is no universal standard for how websites should respond to DNT signals.
At this time, our website does not respond to DNT signals. However, you can control tracking through your cookie preferences and browser settings as described in the "How to Manage Cookies" section above.
We support industry efforts to establish a consistent DNT standard and will update our practices as standards develop.
11. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you of significant changes through a prominent notice on our website or via email (where appropriate)
- Maintain an archive of previous versions (available upon request)
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
Your continued use of our website after changes to this Cookie Policy constitutes your acceptance of the updated policy. If you do not agree with the changes, please discontinue your use of our website and adjust your cookie settings accordingly.
